Wondertour is a podcast that explores leadership lessons through the lense of pop-culture lore, ranging from television to movies and comics.
I had a blast helping the wondertour team ideate and create their brand for this new show. Star Wars fans may have noticed right away: the logo pays homage to one of the greatest pop-culture hero’s of all time, Luke Skywalker, and the binary sunset over the moisture farm where he grew up.
The work below documents my process and iterations to land on the finished product.