1000 MILE Boot Repair is a fictitious company I created as a vessel for a brand development project. Functionally, it is a boot resoling company that operates on a subscription-based revenue platform, giving rewards and tracking miles walked in their boots. More importantly than that, it allowed me to explore the logo and brand development process. 1000 MILE is a rugged, modern, no bullshit brand seated in the heart of mid-century industrial graphic design.