The Ubahn Fest is a two day hip-hop/EDM music festival put on in an abandon metro transit tunnel under second street in downtown Cincinnati. During my time with The AGAR, I had the opportunity to create instagram content to promote the festival. I was given general brand guidelines (color swatches, typefaces, general brand tone), but was still allowed an active hand in the creative direction of the posts. This spread contains a relatively large sample of some of the content I created over the months leading up to the show. Learning to create for a specific media outlet like instagram gave me insights into the work of content production and how it can be utilized to its fullest.